Baloise: insure your carefree life

Investing wisely in the future is more important than ever in financially uncertain times. Because those who already think about the future, don’t have to think so much in the future. With that in mind, we launched a campaign for the pension saving products of Baloise.

In collaboration with production house Amok and director Sam Ostyn, a timeless carefreeness is beautifully portrayed, led by a few over-65 year old’s who go through life carefree. Or rather jump and turn. By using slow motion, the focus is completely on the emotion, and time stands still for a moment. Because living in the moment knows no age.

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