BALOISE: START INVESTING

Together with Baloise Insurance, we launched a new campaign that focuses on the insurer’s investment offering. Because although investing has become an interesting alternative to the classic savings account, this remains new and unknown territory for many people.

In this campaign, we cleverly capitalized on Baloise’s extensive experience and strengths as an insurer. From there, we also put their investment offer more in the spotlight. “In addition to insuring via Baloise, you can also start investing there.” From that simple, but clear message, we set out to create a concept that is quite full of investment alliterations.