Come a casa: life is what you taste of it

After several years of communication focused on TV spots, darwin launched a brand-new campaign for Come a casa. In line with its established strategy, we developed this new campaign around “comforting moments full of flavors” and the signature “Life is what you taste of it”, which reminds us of the importance of appreciating each moment of life. With the help of Karat for the production and the direction of Frank Devos, three entertaining films with the Come a casa lasagna as a hero came alive.