SOS Children’s Villages: unintended superheroes

Be a hero. Something every child dreams of, right? Children without parents or in difficult family situations can do so much themselves, because they have to. They are forced to learn to cook for themselves, go to school alone and carry the heaviest shopping bags. But behind that strong mask, there is a vulnerability. They don’t actually want to be heroes. They just want to be kids.

With this in mind, the first building blocks of a new campaign for SOS Children’s Villages became, and hopefully also that of a safe home for 1 child in 25 in Belgium. In an almost mini-documentary, Rogier Hesp and Wenneker beautifully portrayed this fine line between childish pride and vulnerability. Because these children do not deserve to be portrayed as victims, but as strong and unique individuals who deserve fair opportunities.

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