True evolution : Koenraad Lefever to Darwin

Koenraad Lefever will be the new Creative Director of Darwin. Koenraad has been in advertising for over twenty years (e.g. LDV and Mortierbrigade). The last ten years, he has shone at Duval Guillaume – first as a prize winner and then as Creative Director. Together with the new Managing Director Daniel Schots and strategist Jef Raeman, he now wants to take the next step at Darwin. As a ‘BBDO boutique’, the agency has evolved strongly in recent years, with clients such as KU Leuven, Baloise Insurance, AkzoNobel, European Fresh Potatoes, Come a casa and Lexus. The ambition now, is to creatively sharpen the boutique story.

“My drive is to be proud of the work, of the creativity and of the results. That’s totally ’boutique’ – not only delivering standard quality but going a step further. And I want to do that in a human-sized agency. Hence Darwin,” explains Koenraad.

“From our first conversation – a Valentine’s dinner with four men, pour la petite histoire – I knew that Koen was the ideal man to take our creation to the next level. At the same time, he is a perfect match for Darwin and our clients. It really will be top creativity for top results. I can’t wait to write our story together with him and Jef soon,” says Daniel Schots, Managing Director of Darwin.

“The arrival of Koenraad is a milestone for Darwin. With him on board, together with Daniel and Jef, we really have a top team to further develop the agency. It gives me a very good feeling to be able to leave like this,” says current Managing Director Guy Geerts, who is leaving the agency at the end of June.