BALOISE: START INVESTING

Together with Baloise Insurance, we launched a new campaign that focuses on the insurer’s investment offering. Because although investing has become an interesting alternative to the classic savings account, this remains new and unknown territory for many people.

In this campaign, we cleverly capitalized on Baloise’s extensive experience and strengths as an insurer. From there, we also put their investment offer more in the spotlight. “In addition to insuring via Baloise, you can also start investing there.” From that simple, but clear message, we set out to create a concept that is quite full of investment alliterations.

True evolution : Koenraad Lefever to Darwin

Koenraad Lefever will be the new Creative Director of Darwin. Koenraad has been in advertising for over twenty years (e.g. LDV and Mortierbrigade). The last ten years, he has shone at Duval Guillaume – first as a prize winner and then as Creative Director. Together with the new Managing Director Daniel Schots and strategist Jef Raeman, he now wants to take the next step at Darwin. As a ‘BBDO boutique’, the agency has evolved strongly in recent years, with clients such as KU Leuven, Baloise Insurance, AkzoNobel, European Fresh Potatoes, Come a casa and Lexus. The ambition now, is to creatively sharpen the boutique story.

“My drive is to be proud of the work, of the creativity and of the results. That’s totally ’boutique’ – not only delivering standard quality but going a step further. And I want to do that in a human-sized agency. Hence Darwin,” explains Koenraad.

“From our first conversation – a Valentine’s dinner with four men, pour la petite histoire – I knew that Koen was the ideal man to take our creation to the next level. At the same time, he is a perfect match for Darwin and our clients. It really will be top creativity for top results. I can’t wait to write our story together with him and Jef soon,” says Daniel Schots, Managing Director of Darwin.

“The arrival of Koenraad is a milestone for Darwin. With him on board, together with Daniel and Jef, we really have a top team to further develop the agency. It gives me a very good feeling to be able to leave like this,” says current Managing Director Guy Geerts, who is leaving the agency at the end of June.

Come a casa: life is what you taste of it

After several years of communication focused on TV spots, darwin launched a brand-new campaign for Come a casa. In line with its established strategy, we developed this new campaign around “comforting moments full of flavors” and the signature “Life is what you taste of it”, which reminds us of the importance of appreciating each moment of life. With the help of Karat for the production and the direction of Frank Devos, three entertaining films with the Come a casa lasagna as a hero came alive.