GOAL

Start the journey for Binck from a purely online investment platform to a financial services brand that enables consumers to make their own financial decisions.

IDEA
Characters

Online financial services are about empowerment.  Next to convenience, speed and security they give users a sense of achievement when making transactions.  How can we make this experience emotionally attractive?  We all remember that kick when doing something on our own for the first time ……

CAMPAIGN

We developed a series of radio commercials recalling the memory of your first solo car trip, your first kiss, your first swim in the sea, asking for your first salary increase …  and then promising people the same exuberant feeling when they use Binck.  The commercials bring you the experience in a recognisable but over the top way, certain to make you smile and reflect.  Nico Sturm and Nele Goossens gave us a superb bit of voice acting.